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The cannabis industry is in a shapeshifting era of legalization. It has taken a lot of progress to get to this place in history, and California has been at the head of its progression. Here we take a look at California cannabis history for a glimpse of future possibilities. Scan over our timeline-at-a-glance through 2018 for a quick crash course. 1913: The Beginning of Criminalization In 1913, cannabis was added to the list of drugs banned in the Poison and Pharmacy Act,

With so many advertising channels shutting the door on cannabis, organic social media is the solution to your marijuana marketing strategy. Learn how social media can give your brand its big break. There are a lot of limitations when it comes to marketing your cannabis business. You can’t run paid media on almost any digital platform, even though cannabis is recreationally legal in California. Other traditional mediums are an option, but guaranteeing your audience is 71.6% 21 and older leaves a

Find out how two unconventional companies are breaking the stoner stereotype with good marijuana branding in California. When you think of a marijuana smoker, what pictures come to mind? Most people in the U.S. do not recall positive images. Instead, visions of a chill, dazed, ditzy hippy usually come to mind. Criminals. The underground. Things that are kept hidden in shoe boxes under the bed and unspoken at the dinner table. This has to do with the way cannabis users have

Instagram is a visual platform that can draw customers to your business. These six cannabis Instagram accounts are using social to boost visibility and create awesome content. Over the years, social media has been on the rise in popularity among all age groups. In turn, this has pushed more and more companies to join social media in order to build their brand awareness. Companies you may not think would have a place on social media have found their niche. The same

Ready to join the green rush? We’re here to help with a basic understanding of marijuana and cannabis business entities in California. So, you’ve made the decision to join the cannabis industry and now you’re ready to take the first steps towards starting your business. Congratulations, cannabis entrepreneur! With so much change happening within the industry- legalization, new regulations, tax reform, and an excess of new license and permit requirements - it’s no surprise there’s a laundry list of questions that

Take a trip to any of these California cannabis friendly cities for a unique experience whether you’re new to the marijuana scene or a seasoned vet. With cannabis recently legalized through Prop 64, it could feel as though the possibilities of enjoying a high are endless. Although Cannabis tourism is barely beginning, bud & breakfasts, cannabis resorts, cannabis festivals, and leisurely cannabis activities are popping up in a number of cities. Since each city enforces their own laws, you’ll need to