Consumer education is key to introducing legal cannabis to the mainstream market. There are more people than ever looking for reliable information on how to try cannabis for the first time. As a cannabis grower, manufacturer, or dispensary this is your chance to be that trusted source. Set your business apart by developing a consumer education strategy starting with these three basic concepts. TIP: Copy these snippets as starters for a new content marketing strategy. As a cannabusiness you have a
What is the Difference Between State Issued Card and Medical Marijuana Recommendation in California?
With the cannabis industry continually evolving, it’s easy for its laws to get confusing. In 1996, California passed prop 215, the Compassionate Use Act, as the first state to legalize medical marijuana. With California’s 2016 approval of prop 64, the California Marijuana Legalization Initiative, cannabis is officially and legally recreational in the golden state. So, what do you do with your old doctor’s recommendations? And do you need the state issued medical marijuana card you keep hearing about? Both are
Finding ways to leverage Facebook isn’t straightforward for marijuana marketing. Here, get the benefits of Facebook Live for cannabis companies. When deciding which promotion strategy works best for a cannabusiness, there aren’t as many options available as there are to mainstream products. One strategy big CPG brands are using is Facebook Live. Here’s how you might benefit from live streaming if you’re willing to tone things down and take the risk. What is Facebook live streaming? Essentially Facebook Live is a feature