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Spark conversations and make a positive impact on your business. Good cannabis PR strategies get the word out while producing a cost-effective ROI on marketing investment. Here's how. Public Relations is an essential component to any successful marketing plan. Public Relations, PR for short, is an effective method of promoting a message through earned media. Publicists secure media coverage through effective storytelling and positive media relationships. Currently in the cannabis industry, PR is dominating as the leading method for promotion due