/  Articles posted by Cannabiz Digital Team

Spark conversations and make a positive impact on your business. Good cannabis PR strategies get the word out while producing a cost-effective ROI on marketing investment. Here's how. Public Relations is an essential component to any successful marketing plan. Public Relations, PR for short, is an effective method of promoting a message through earned media. Publicists secure media coverage through effective storytelling and positive media relationships. Currently in the cannabis industry, PR is dominating as the leading method for promotion due

With the cannabis industry evolving, it is only natural that its terminology does too. It’s a good time to standardize the language used around legal cannabis as more states cross the threshold of legalization and mainstream consumers become users. Customer and employee education is key to making people comfortable and confident with cannabis products. We’ve put together a list of 30 cannabis terms to help newbies and customers learn the lingo.  Adult Use A type of cannabis use that is not leisurely and

Where can you advertise marijuana in California? Marketing legal recreational and medical marijuana products in California has its challenges. Read tips for marketing marijuana in California in this simple guide covering PPC, social media and legal advertising strategies. Let's start with the legal guidelines impacting just about every type of ad strategy: Radio, cable, print, and digital ads can only be displayed where at least 71.6% of the audience is expected to be over the age of 21 - determined by

The Soko Cannabis Ball was the CBD event to be at in San Diego last Thursday night. Whether you are a consumer or are a professional in the industry, Soko Canna put on a can’t-miss event at the Sugar Factory. Besides the eye catching live art installations, CBD infused cocktails and even some pretty fantastic freebies, some of the most exciting parts of the event were the cannabis companies that were present. Here are some of the businesses we met and

Cannabis is officially legalized in 33 states for medicinal purposes, and in 10 states for recreational use. Both medical and recreational consumers alike are celebrating by lighting one, or a few, up in the sky while employers seem to be anxiously waiting how this revolution will affect their businesses. Many employers seem to have embraced the times while other remain strictly opposed. With the unemployment rate at a historic low of 3.9%, and the job-market seeking able-working employees to fill

There’s a lot of good creative out there. Get a look at our top five picks of some of the best cannabis logos and marijuana logos on the United States consumer market. Marijuana Business Daily estimates that U.S. retail sales of legal cannabis products totaled $6.1 billion in 2017 and could rise to $13.7 billion by 2021. With an accelerating industry, there is a high demand for effective marijuana marketing for products. And, the right logo can make or break

Packaging your cannabis product is an imperative part of a marketing campaign that will help ensure your cannabusiness lasts in a statured market. Years ago, cannabis was known to be distributed in plastic sandwich bags, brown bags, or prescription medicine bottles. These days, as the cannabis industry evolves, many businesses are realizing the importance of effective packaging to help build a brand and market a product. Packaging is a consumer’s first experience with a brand’s identity and as we know,

Consumer education is key to introducing legal cannabis to the mainstream market. There are more people than ever looking for reliable information on how to try cannabis for the first time. As a cannabis grower, manufacturer, or dispensary this is your chance to be that trusted source. Set your business apart by developing a consumer education strategy starting with these three basic concepts.  TIP: Copy these snippets as starters for a new content marketing strategy. As a cannabusiness you have a

With the cannabis industry continually evolving, it’s easy for its laws to get confusing. In 1996, California passed prop 215, the Compassionate Use Act, as the first state to legalize medical marijuana. With California’s 2016 approval of prop 64, the California Marijuana Legalization Initiative, cannabis is officially and legally recreational in the golden state. So, what do you do with your old doctor’s recommendations? And do you need the state issued medical marijuana card you keep hearing about? Both are