Happy Highs: Cannabis Brands Find Success Marketing Joy and Well-Being
Cannabis makes you feel good. A simple yet powerful tool to market in the modern pandemic world. In 2020, how could consumers not be compelled to try for more joy, to seek happiness or some sort of relief from the chaos of the world? I want to feel good. I dislike feeling bad. The news cycle, with the pandemic and faltering economy, has gotten dark. Cannabis offers a ray of hope in these unprecedented times. When it comes to cannabis for depression, anxiety, PTSD,
Cannabis Marketing Amid Trump’s Social Media Battle
Trump’s executive order presents a major challenge for cannabis marketers who connect with customers through Twitter and Instagram. The bill could limit these companies’ ability to use social media in the same ways At this moment, the entire country is engaged in digesting the daily chaos of multiple crises. With everything that’s going on, it’s easy to miss some impactful changes. These changes could lead to difficult outcomes for those in the cannabis industry. In order to fully understand how to adapt,
Moxie Cannabis Makes Move from Plastic to Paper
Long Beach, Calif.-based Moxie, the first licensed commercial cannabis business in that state, has made a move to switch from plastic packaging to paper for the bulk of it cannabis products, despite having to pay more for the materials. “The packaging is more costly than the previous packaging we had,” confirms Moxie Chief Marketing Officer Tessa Adams, “but environmental sustainability is more important than profits. “At Moxie, we feel it’s our duty to protect the earth, which provides us the life
Good Cannabis PR Strategies to Grow Your Business
Spark conversations and make a positive impact on your business. Good cannabis PR strategies get the word out while producing a cost-effective ROI on marketing investment. Here's how. Public Relations is an essential component to any successful marketing plan. Public Relations, PR for short, is an effective method of promoting a message through earned media. Publicists secure media coverage through effective storytelling and positive media relationships. Currently in the cannabis industry, PR is dominating as the leading method for promotion due
30 Basic Cannabis Terms to Teach Your Customers
With the cannabis industry evolving, it is only natural that its terminology does too. It’s a good time to standardize the language used around legal cannabis as more states cross the threshold of legalization and mainstream consumers become users. Customer and employee education is key to making people comfortable and confident with cannabis products. We’ve put together a list of 30 cannabis terms to help newbies and customers learn the lingo. Adult Use A type of cannabis use that is not leisurely and
Where Can You Advertise Marijuana in California?
Where can you advertise marijuana in California? Marketing legal recreational and medical marijuana products in California has its challenges. Read tips for marketing marijuana in California in this simple guide covering PPC, social media and legal advertising strategies. Let's start with the legal guidelines impacting just about every type of ad strategy: Radio, cable, print, and digital ads can only be displayed where at least 71.6% of the audience is expected to be over the age of 21 - determined by
CBD + Sugar Factory Combine for a Sweet Event in San Diego
The Soko Cannabis Ball was the CBD event to be at in San Diego last Thursday night. Whether you are a consumer or are a professional in the industry, Soko Canna put on a can’t-miss event at the Sugar Factory. Besides the eye catching live art installations, CBD infused cocktails and even some pretty fantastic freebies, some of the most exciting parts of the event were the cannabis companies that were present. Here are some of the businesses we met and
Our Top Five Best Cannabis Logos For Recreational Marijuana
There’s a lot of good creative out there. Get a look at our top five picks of some of the best cannabis logos and marijuana logos on the United States consumer market. Marijuana Business Daily estimates that U.S. retail sales of legal cannabis products totaled $6.1 billion in 2017 and could rise to $13.7 billion by 2021. With an accelerating industry, there is a high demand for effective marijuana marketing for products. And, the right logo can make or break
Packaging Cannabis Products to Stand Out
Packaging your cannabis product is an imperative part of a marketing campaign that will help ensure your cannabusiness lasts in a statured market. Years ago, cannabis was known to be distributed in plastic sandwich bags, brown bags, or prescription medicine bottles. These days, as the cannabis industry evolves, many businesses are realizing the importance of effective packaging to help build a brand and market a product. Packaging is a consumer’s first experience with a brand’s identity and as we know,
A Strategy Starter for Cannabis Consumer Education
Consumer education is key to introducing legal cannabis to the mainstream market. There are more people than ever looking for reliable information on how to try cannabis for the first time. As a cannabis grower, manufacturer, or dispensary this is your chance to be that trusted source. Set your business apart by developing a consumer education strategy starting with these three basic concepts. TIP: Copy these snippets as starters for a new content marketing strategy. As a cannabusiness you have a