/  Cannabis Marketing

Spark conversations and make a positive impact on your business. Good cannabis PR strategies get the word out while producing a cost-effective ROI on marketing investment. Here's how. Public Relations is an essential component to any successful marketing plan. Public Relations, PR for short, is an effective method of promoting a message through earned media. Publicists secure media coverage through effective storytelling and positive media relationships. Currently in the cannabis industry, PR is dominating as the leading method for promotion due

With the cannabis industry evolving, it is only natural that its terminology does too. It’s a good time to standardize the language used around legal cannabis as more states cross the threshold of legalization and mainstream consumers become users. Customer and employee education is key to making people comfortable and confident with cannabis products. We’ve put together a list of 30 cannabis terms to help newbies and customers learn the lingo.  Adult Use A type of cannabis use that is not leisurely and

Where can you advertise marijuana in California? Marketing legal recreational and medical marijuana products in California has its challenges. Read tips for marketing marijuana in California in this simple guide covering PPC, social media and legal advertising strategies. Let's start with the legal guidelines impacting just about every type of ad strategy: Radio, cable, print, and digital ads can only be displayed where at least 71.6% of the audience is expected to be over the age of 21 - determined by

The Soko Cannabis Ball was the CBD event to be at in San Diego last Thursday night. Whether you are a consumer or are a professional in the industry, Soko Canna put on a can’t-miss event at the Sugar Factory. Besides the eye catching live art installations, CBD infused cocktails and even some pretty fantastic freebies, some of the most exciting parts of the event were the cannabis companies that were present. Here are some of the businesses we met and

There’s a lot of good creative out there. Get a look at our top five picks of some of the best cannabis logos and marijuana logos on the United States consumer market. Marijuana Business Daily estimates that U.S. retail sales of legal cannabis products totaled $6.1 billion in 2017 and could rise to $13.7 billion by 2021. With an accelerating industry, there is a high demand for effective marijuana marketing for products. And, the right logo can make or break

Packaging your cannabis product is an imperative part of a marketing campaign that will help ensure your cannabusiness lasts in a statured market. Years ago, cannabis was known to be distributed in plastic sandwich bags, brown bags, or prescription medicine bottles. These days, as the cannabis industry evolves, many businesses are realizing the importance of effective packaging to help build a brand and market a product. Packaging is a consumer’s first experience with a brand’s identity and as we know,

Consumer education is key to introducing legal cannabis to the mainstream market. There are more people than ever looking for reliable information on how to try cannabis for the first time. As a cannabis grower, manufacturer, or dispensary this is your chance to be that trusted source. Set your business apart by developing a consumer education strategy starting with these three basic concepts.  TIP: Copy these snippets as starters for a new content marketing strategy. As a cannabusiness you have a

Finding ways to leverage Facebook isn’t straightforward for marijuana marketing. Here, get the benefits of Facebook Live for cannabis companies. When deciding which promotion strategy works best for a cannabusiness, there aren’t as many options available as there are to mainstream products. One strategy big CPG brands are using is Facebook Live. Here’s how you might benefit from live streaming if you’re willing to tone things down and take the risk. What is Facebook live streaming? Essentially Facebook Live is a feature

With so many advertising channels shutting the door on cannabis, organic social media is the solution to your marijuana marketing strategy. Learn how social media can give your brand its big break. There are a lot of limitations when it comes to marketing your cannabis business. You can’t run paid media on almost any digital platform, even though cannabis is recreationally legal in California. Other traditional mediums are an option, but guaranteeing your audience is 71.6% 21 and older leaves a

Find out how two unconventional companies are breaking the stoner stereotype with good marijuana branding in California. When you think of a marijuana smoker, what pictures come to mind? Most people in the U.S. do not recall positive images. Instead, visions of a chill, dazed, ditzy hippy usually come to mind. Criminals. The underground. Things that are kept hidden in shoe boxes under the bed and unspoken at the dinner table. This has to do with the way cannabis users have