/  Cannabis Marketing

Packaging your cannabis product is an imperative part of a marketing campaign that will help ensure your cannabusiness lasts in a statured market. Years ago, cannabis was known to be distributed in plastic sandwich bags, brown bags, or prescription medicine bottles. These days, as the cannabis industry evolves, many businesses are realizing the importance of effective packaging to help build a brand and market a product. Packaging is a consumer’s first experience with a brand’s identity and as we know,

With the rise of legal cannabis, consumer education is more important than ever. Begin educating consumers on these three basic concepts to take the lead on developing a content strategy for your cannabusiness.  There are more people than ever looking for reliable information on how to try cannabis for the first time. As a brand, manufacturer, or dispensary this is your opportunity to be that trusted source. Here are three basics that are a no-brainer to people in the industry but

Finding ways to leverage Facebook isn’t straightforward for marijuana marketing. Here, get the benefits of Facebook Live for cannabis companies. When deciding which promotion strategy works best for a cannabusiness, there aren’t as many options available as there are to mainstream products. One strategy big CPG brands are using is Facebook Live. Here’s how you might benefit from live streaming if you’re willing to tone things down and take the risk. What is Facebook live streaming? Essentially Facebook Live is a feature

Learn about how using PR to market your cannabis business can spark the right conversations and make a positive impact on your business. Public Relations is an essential component to any successful marketing plan. Public Relations, PR for short, is an effective method of promoting a message through earned media. Publicists secure media coverage through effective storytelling and positive media relationships. Currently in the cannabis industry, PR is dominating as the leading method for promotion due to federal law and

With so many advertising channels shutting the door on cannabis, organic social media is the solution to your marijuana marketing strategy. Learn how social media can give your brand its big break. There are a lot of limitations when it comes to marketing your cannabis business. You can’t run paid media on almost any digital platform, even though cannabis is recreationally legal in California. Other traditional mediums are an option, but guaranteeing your audience is 71.6% 21 and older leaves a

Find out how two unconventional companies are breaking the stoner stereotype with good marijuana branding in California. When you think of a marijuana smoker, what pictures come to mind? Most people in the U.S. do not recall positive images. Instead, visions of a chill, dazed, ditzy hippy usually come to mind. Criminals. The underground. Things that are kept hidden in shoe boxes under the bed and unspoken at the dinner table. This has to do with the way cannabis users have

Instagram is a visual platform that can draw customers to your business. These six cannabis Instagram accounts are using social to boost visibility and create awesome content. Over the years, social media has been on the rise in popularity among all age groups. In turn, this has pushed more and more companies to join social media in order to build their brand awareness. Companies you may not think would have a place on social media have found their niche. The same

With the cannabis industry evolving, it is only natural that its terminology does too. It’s a good time to standardize the language used around legal cannabis as more states cross the threshold of legalization and mainstream consumers become users. Customer and employee education is key to making people comfortable and confident with cannabis products. We’ve put together a list of 30 cannabis terms to help newbies and customers learn the lingo.  Adult Use A type of cannabis use that is not leisurely and

Where can you market and advertise marijuana in California? Marketing legal recreational and medical marijuana products in California can be challenging, vague and confusing. It leaves one wondering if you are allowed to advertise marijuana at all? We’re here to help answer some of the common questions that may arise when developing a marketing plan. Below are some situations where marketing your cannabis products can be productive as well as completely legal. Get your questions answered about marketing marijuana in California