JUST IN
  /  Cannabis News   /  HBO Max Releasing Cannabis-Infused Edible Gummies to Celebrate Close Enough Series

HBO Max Releasing Cannabis-Infused Edible Gummies to Celebrate Close Enough Series

HBO Max is taking an unconventional approach to promoting its upcoming new series Close EnoughThe streaming service is partnering with Sunderstorm’s Kanha to release limited edition cannabis infused edible gummies to celebrate the new animated series set to premiere on June 9th. The gummies feature strains inspired by each of the show’s four main adult characters and will be available at select California dispensaries as well as for delivery in California via Eaze while supplies last through the month of July. The unconventional campaign is one that SVP of Program Marketing at HBO Peter Sherman said feels “authentic” to the series.

“It has been so thrilling for my team and I to create a campaign that feels so authentic to Close Enough,” Sherman said in a statement. “When crafting any campaign, our aim is always to create an experience for the audience that feels genuine and exciting, and this partnership with Kanha hits the nail on the head. We’re so excited about this one and we can’t wait to see how fans react.”

Created by JG Quintel, who also created Emmy Award-winning Regular Show, Close Enough is described as a “surreal animated comedy about a married couple, their five-year-old daughter, and their two divorced best friends/roommates all living together on the east side of Los Angeles. They’re navigating that transitional time in your 30s when life is about growing up, but not growing old. It’s about juggling work, kids, and pursuing your dreams, while avoiding time-traveling snails, stripper clowns, and murderous mannequins. Their life may not be ideal but for now, it’s close enough.”

Read More

 

DISCLAIMER: Cannabiz Digital does not sell cannabis. This publication covers business topics surrounding legal cannabis in California and the United States. It does not provide legal or medical advice. Consult your physician, lawyer, and local laws regarding cannabis. We do our best to provide current information at the time of publishing with no guarantees to accuracy. We understand this industry changes quickly and welcome your feedback. [Send Feedback]