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Spark conversations and make a positive impact on your business. Good cannabis PR strategies get the word out while producing a cost-effective ROI on marketing investment. Here's how. Public Relations is an essential component to any successful marketing plan. Public Relations, PR for short, is an effective method of promoting a message through earned media. Publicists secure media coverage through effective storytelling and positive media relationships. Currently in the cannabis industry, PR is dominating as the leading method for promotion due

Where can you advertise marijuana in California? Marketing legal recreational and medical marijuana products in California has its challenges. Read tips for marketing marijuana in California in this simple guide covering PPC, social media and legal advertising strategies. Let's start with the legal guidelines impacting just about every type of ad strategy: Radio, cable, print, and digital ads can only be displayed where at least 71.6% of the audience is expected to be over the age of 21 - determined by

Consumer education is key to introducing legal cannabis to the mainstream market. There are more people than ever looking for reliable information on how to try cannabis for the first time. As a cannabis grower, manufacturer, or dispensary this is your chance to be that trusted source. Set your business apart by developing a consumer education strategy starting with these three basic concepts.  TIP: Copy these snippets as starters for a new content marketing strategy. As a cannabusiness you have a

Learn the basics about seven common licenses for commercial cannabis in California. View a comprehensive list of CA cannabis licenses at a glance. November 2016 marked a historic vote in California approving the Adult Use of Marijuana Act (Proposition 64) legalizing the recreational use of marijuana. With it came the legalization of cultivation, production, distribution, transportation and commercial sales of marijuana.  Although it is now legal in California, there are a lot of hurdles to jump through before you can legally participate in the

Many states with legalized recreational use of marijuana have experienced a shortage of compliant cannabis. Is weed shortage in California next? We are in a revolutionary chapter of the history of cannabis known as the “Green Rush.” A milestone moment occurred in late 2016 when Prop 64 passed in California to allow the sale of recreational cannabis use through a regulated market. Through the regulated market, the industry straightened its tie in many ways, including having its cannabis taxed and tested

Here’s what marijuana taxes are used for in California, Colorado, Nevada, Oregon, and Washington. Learn how legal recreational cannabis sales are generating millions in tax revenue for improving schools to funding public health programs. The legalization of recreational marijuana across multiple states, meant tax revenue states had never seen before. With a large sum of money projected to be gained from this tax, states have big plans for the money from improving public schools to funding public health programs. It has

While smoking marijuana is recreationally legal in the state of California, you aren’t exactly able to smoke whenever and wherever you want. There are multiple laws outlining where you’re allowed to consume marijuana since Prop 64. If these laws aren’t abided by, the consequences could include a hefty fine or even a booking in the county jail. Listed below are some places you should avoid when you want to smoke weed in California. Non-Smoking Areas Smoking weed essentially follows the same

Find out how two unconventional companies are breaking the stoner stereotype with good marijuana branding in California. When you think of a marijuana smoker, what pictures come to mind? Most people in the U.S. do not recall positive images. Instead, visions of a chill, dazed, ditzy hippy usually come to mind. Criminals. The underground. Things that are kept hidden in shoe boxes under the bed and unspoken at the dinner table. This has to do with the way cannabis users have