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Square has launched a program to process credit card payments for CBD businesses. With the movement to provide banking to cannabis on the state and federal level, the company is positioning itself to service the cannabis industry. Yet, Square is moving quietly with discretion. “Square is currently conducting an invite-only beta for some CBD products,” a spokesperson for the company said in an email. (Source: Forbes.com) Square, and others like PayPal and Stripe have held a policy to turn away cannabis related businesses. They

A summary of guidance and information for registering cannabis-related trademarks in California. Get the 2019 California Cannabis trademark guidelines brochure, costs, and links to official government services. In April 2019, The Secretary of State’s Office released new brochure with guidance and information for registering cannabis-related trademarks in California. You can download the full brochure from the California Cannabis Portal’s Business Resources page or click here to instantly download the Brochure PDF. Here are the highlights. CA Cannabis Trademark Definitions “Trademark” means

Spark conversations and make a positive impact on your business. Good cannabis PR strategies get the word out while producing a cost-effective ROI on marketing investment. Here's how. Public Relations is an essential component to any successful marketing plan. Public Relations, PR for short, is an effective method of promoting a message through earned media. Publicists secure media coverage through effective storytelling and positive media relationships. Currently in the cannabis industry, PR is dominating as the leading method for promotion due

Where can you advertise marijuana in California? Marketing legal recreational and medical marijuana products in California has its challenges. Read tips for marketing marijuana in California in this simple guide covering PPC, social media and legal advertising strategies. Let's start with the legal guidelines impacting just about every type of ad strategy: Radio, cable, print, and digital ads can only be displayed where at least 71.6% of the audience is expected to be over the age of 21 - determined by

Consumer education is key to introducing legal cannabis to the mainstream market. There are more people than ever looking for reliable information on how to try cannabis for the first time. As a cannabis grower, manufacturer, or dispensary this is your chance to be that trusted source. Set your business apart by developing a consumer education strategy starting with these three basic concepts.  TIP: Copy these snippets as starters for a new content marketing strategy. As a cannabusiness you have a

Many states with legalized recreational use of marijuana have experienced a shortage of compliant cannabis. Is weed shortage in California next? We are in a revolutionary chapter of the history of cannabis known as the “Green Rush.” A milestone moment occurred in late 2016 when Prop 64 passed in California to allow the sale of recreational cannabis use through a regulated market. Through the regulated market, the industry straightened its tie in many ways, including having its cannabis taxed and tested

Here’s what marijuana taxes are used for in California, Colorado, Nevada, Oregon, and Washington. Learn how legal recreational cannabis sales are generating millions in tax revenue for improving schools to funding public health programs. The legalization of recreational marijuana across multiple states, meant tax revenue states had never seen before. With a large sum of money projected to be gained from this tax, states have big plans for the money from improving public schools to funding public health programs. It has

While smoking marijuana is recreationally legal in the state of California, you aren’t exactly able to smoke whenever and wherever you want. There are multiple laws outlining where you’re allowed to consume marijuana since Prop 64. If these laws aren’t abided by, the consequences could include a hefty fine or even a booking in the county jail. Listed below are some places you should avoid when you want to smoke weed in California. Non-Smoking Areas Smoking weed essentially follows the same