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Consumer education is key to introducing legal cannabis to the mainstream market. There are more people than ever looking for reliable information on how to try cannabis for the first time. As a cannabis grower, manufacturer, or dispensary this is your chance to be that trusted source. Set your business apart by developing a consumer education strategy starting with these three basic concepts.  TIP: Copy these snippets as starters for a new content marketing strategy. As a cannabusiness you have a

With the cannabis industry continually evolving, it’s easy for its laws to get confusing. In 1996, California passed prop 215, the Compassionate Use Act, as the first state to legalize medical marijuana. With California’s 2016 approval of prop 64, the California Marijuana Legalization Initiative, cannabis is officially and legally recreational in the golden state. So, what do you do with your old doctor’s recommendations? And do you need the state issued medical marijuana card you keep hearing about? Both are

Looking to check out your local dispensary? Get the 411 on how to legally buy cannabis in California. Learn why it's better to buy from licensed sellers versus off the street with the latest #WeedWise campaign from California's Bureau of Cannabis Control. Plus, important things to consider when planning a safe and legal place to enjoy your recreational cannabis at home or on vacation. It’s fair to say that the legalities of the cannabis industry can still seem a little hazy.