Competition Crowds the Cannabis Space and Retailers are Charging For Shelf Space
Known as slotting fees, the practice requires brands to pay anywhere from $500 to $15,000 a month for premium space on cannabis retailers' shelves. As more brands enter the marijuana products marketplace, competition for retail shelf space in key adult-use markets such as Colorado and Washington state is intensifying. While the number of new brands – and, consequently, the amount of new products – continues to rise, growth in the number of retail stores has not kept pace, according to the 2020
A Simple Breakdown of California Prop 64
Prop 64 legalized recreational marijuana in California. As simple as it seems it also called for regulation, taxes, and prison reform. As the state government adapts to the newly legalized industry, there has been confusion on what the proposition entails. Here’s a simple breakdown of Prop 64, no grinder needed. What is California Prop 64? In 2016, California voters approved Prop 64, officially known as the “Control, Regulate, and Tax Adult Use of Marijuana Act,” (AUMA) to legalize recreational cannabis use for
How Social Media Fits into Your Marijuana Marketing Strategy
With so many advertising channels shutting the door on cannabis, organic social media is the solution to your marijuana marketing strategy. Learn how social media can give your brand its big break. There are a lot of limitations when it comes to marketing your cannabis business. You can’t run paid media on almost any digital platform, even though cannabis is recreationally legal in California. Other traditional mediums are an option, but guaranteeing your audience is 71.6% 21 and older leaves a
An Overview of Cannabis Business Entities in California
Ready to join the green rush? We’re here to help with a basic understanding of marijuana and cannabis business entities in California. So, you’ve made the decision to join the cannabis industry and now you’re ready to take the first steps towards starting your business. Congratulations, cannabis entrepreneur! With so much change happening within the industry- legalization, new regulations, tax reform, and an excess of new license and permit requirements - it’s no surprise there’s a laundry list of questions that
California’s Most Cannabis Friendly Cities
Take a trip to any of these California cannabis friendly cities for a unique experience whether you’re new to the marijuana scene or a seasoned vet. With cannabis recently legalized through Prop 64, it could feel as though the possibilities of enjoying a high are endless. Although Cannabis tourism is barely beginning, bud & breakfasts, cannabis resorts, cannabis festivals, and leisurely cannabis activities are popping up in a number of cities. Since each city enforces their own laws, you’ll need to