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Sara Rotman founded the largest commercial outdoor cannabis farm in California. Now, prohibitionists through endless legal government appeals are attempting to shut it down. Sara Rotman is a powerful advocate for independent cannabis farmers across the country. The Vogue-proclaimed "fashion branding guru" co-founded the agency MODCo in New York City. Her career flourished as a graphic designer, creating iconic design mainstays such as the Tori Burch logo. Then a life-threatening illness changed Rotman's path, and she decided to leave her fashion company to find healing in

During May, the ninth month after the onset of the vaping crisis and the third month of the pandemic impacting the market, sales across the five markets totaled $735.4 million, up 14% from April’s $644.9 million. March had spiked to $666.0 million from $579.9 million in February as customers purchased cannabis ahead of store closures and concerns about limitations on access. Overall sales growth from a year ago among the five Western markets ranged from-6% in Nevada to as high

Spark conversations and make a positive impact on your business. Good cannabis PR strategies get the word out while producing a cost-effective ROI on marketing investment. Here's how. Public Relations is an essential component to any successful marketing plan. Public Relations, PR for short, is an effective method of promoting a message through earned media. Publicists secure media coverage through effective storytelling and positive media relationships. Currently in the cannabis industry, PR is dominating as the leading method for promotion due

Cannabis is officially legalized in 33 states for medicinal purposes, and in 10 states for recreational use. Both medical and recreational consumers alike are celebrating by lighting one, or a few, up in the sky while employers seem to be anxiously waiting how this revolution will affect their businesses. Many employers seem to have embraced the times while other remain strictly opposed. With the unemployment rate at a historic low of 3.9%, and the job-market seeking able-working employees to fill

Meet five of the many cannabis entrepreneurs taking the industry by storm. These weedprenuers are leveraging their business success to spread awareness and erase the stigma around legal cannabis.   When an industry grows and becomes more successful, opportunities for entrepreneurs rise. The cannabis industry is no different. The legalization of recreational and medicinal cannabis has expanded dramatically over the last couple of years, and entrepreneurs are wasting no time taking advantage of these new opportunities. Here are just a few

Learn the basics about seven common licenses for commercial cannabis in California. View a comprehensive list of CA cannabis licenses at a glance. November 2016 marked a historic vote in California approving the Adult Use of Marijuana Act (Proposition 64) legalizing the recreational use of marijuana. With it came the legalization of cultivation, production, distribution, transportation and commercial sales of marijuana.  Although it is now legal in California, there are a lot of hurdles to jump through before you can legally participate in the

Ready to join the green rush? We’re here to help with a basic understanding of marijuana and cannabis business entities in California. So, you’ve made the decision to join the cannabis industry and now you’re ready to take the first steps towards starting your business. Congratulations, cannabis entrepreneur! With so much change happening within the industry- legalization, new regulations, tax reform, and an excess of new license and permit requirements - it’s no surprise there’s a laundry list of questions that