Where can you advertise marijuana in California? Marketing legal recreational and medical marijuana products in California has its challenges. Read tips for marketing marijuana in California in this simple guide covering PPC, social media and legal advertising strategies. Let's start with the legal guidelines impacting just about every type of ad strategy: Radio, cable, print, and digital ads can only be displayed where at least 71.6% of the audience is expected to be over the age of 21 - determined by
Consumer education is key to introducing legal cannabis to the mainstream market. There are more people than ever looking for reliable information on how to try cannabis for the first time. As a cannabis grower, manufacturer, or dispensary this is your chance to be that trusted source. Set your business apart by developing a consumer education strategy starting with these three basic concepts. TIP: Copy these snippets as starters for a new content marketing strategy. As a cannabusiness you have a
Ready to join the green rush? We’re here to help with a basic understanding of marijuana and cannabis business entities in California. So, you’ve made the decision to join the cannabis industry and now you’re ready to take the first steps towards starting your business. Congratulations, cannabis entrepreneur! With so much change happening within the industry- legalization, new regulations, tax reform, and an excess of new license and permit requirements - it’s no surprise there’s a laundry list of questions that
Looking to check out your local dispensary? Get the 411 on how to legally buy cannabis in California. Learn why it's better to buy from licensed sellers versus off the street with the latest #WeedWise campaign from California's Bureau of Cannabis Control. Plus, important things to consider when planning a safe and legal place to enjoy your recreational cannabis at home or on vacation. It’s fair to say that the legalities of the cannabis industry can still seem a little hazy.