/  Posts tagged "marketing"

Spark conversations and make a positive impact on your business. Good cannabis PR strategies get the word out while producing a cost-effective ROI on marketing investment. Here's how. Public Relations is an essential component to any successful marketing plan. Public Relations, PR for short, is an effective method of promoting a message through earned media. Publicists secure media coverage through effective storytelling and positive media relationships. Currently in the cannabis industry, PR is dominating as the leading method for promotion due

Where can you advertise marijuana in California? Marketing legal recreational and medical marijuana products in California has its challenges. Read tips for marketing marijuana in California in this simple guide covering PPC, social media and legal advertising strategies. Let's start with the legal guidelines impacting just about every type of ad strategy: Radio, cable, print, and digital ads can only be displayed where at least 71.6% of the audience is expected to be over the age of 21 - determined by

The Soko Cannabis Ball was the CBD event to be at in San Diego last Thursday night. Whether you are a consumer or are a professional in the industry, Soko Canna put on a can’t-miss event at the Sugar Factory. Besides the eye catching live art installations, CBD infused cocktails and even some pretty fantastic freebies, some of the most exciting parts of the event were the cannabis companies that were present. Here are some of the businesses we met and

Consumer education is key to introducing legal cannabis to the mainstream market. There are more people than ever looking for reliable information on how to try cannabis for the first time. As a cannabis grower, manufacturer, or dispensary this is your chance to be that trusted source. Set your business apart by developing a consumer education strategy starting with these three basic concepts.  TIP: Copy these snippets as starters for a new content marketing strategy. As a cannabusiness you have a