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Finding ways to leverage Facebook isn’t straightforward for marijuana marketing. Here, get the benefits of Facebook Live for cannabis companies. When deciding which promotion strategy works best for a cannabusiness, there aren’t as many options available as there are to mainstream products. One strategy big CPG brands are using is Facebook Live. Here’s how you might benefit from live streaming if you’re willing to tone things down and take the risk. What is Facebook live streaming? Essentially Facebook Live is a feature

With so many advertising channels shutting the door on cannabis, organic social media is the solution to your marijuana marketing strategy. Learn how social media can give your brand its big break. There are a lot of limitations when it comes to marketing your cannabis business. You can’t run paid media on almost any digital platform, even though cannabis is recreationally legal in California. Other traditional mediums are an option, but guaranteeing your audience is 71.6% 21 and older leaves a

Find out how two unconventional companies are breaking the stoner stereotype with good marijuana branding in California. When you think of a marijuana smoker, what pictures come to mind? Most people in the U.S. do not recall positive images. Instead, visions of a chill, dazed, ditzy hippy usually come to mind. Criminals. The underground. Things that are kept hidden in shoe boxes under the bed and unspoken at the dinner table. This has to do with the way cannabis users have

Instagram is a visual platform that can draw customers to your business. These six cannabis Instagram accounts are using social to boost visibility and create awesome content. Over the years, social media has been on the rise in popularity among all age groups. In turn, this has pushed more and more companies to join social media in order to build their brand awareness. Companies you may not think would have a place on social media have found their niche. The same