Spark conversations and make a positive impact on your business. Good cannabis PR strategies get the word out while producing a cost-effective ROI on marketing investment. Here's how. Public Relations is an essential component to any successful marketing plan. Public Relations, PR for short, is an effective method of promoting a message through earned media. Publicists secure media coverage through effective storytelling and positive media relationships. Currently in the cannabis industry, PR is dominating as the leading method for promotion due
Where can you advertise marijuana in California? Marketing legal recreational and medical marijuana products in California has its challenges. Read tips for marketing marijuana in California in this simple guide covering PPC, social media and legal advertising strategies. Let's start with the legal guidelines impacting just about every type of ad strategy: Radio, cable, print, and digital ads can only be displayed where at least 71.6% of the audience is expected to be over the age of 21 - determined by
Consumer education is key to introducing legal cannabis to the mainstream market. There are more people than ever looking for reliable information on how to try cannabis for the first time. As a cannabis grower, manufacturer, or dispensary this is your chance to be that trusted source. Set your business apart by developing a consumer education strategy starting with these three basic concepts. TIP: Copy these snippets as starters for a new content marketing strategy. As a cannabusiness you have a
Many states with legalized recreational use of marijuana have experienced a shortage of compliant cannabis. Is weed shortage in California next? We are in a revolutionary chapter of the history of cannabis known as the “Green Rush.” A milestone moment occurred in late 2016 when Prop 64 passed in California to allow the sale of recreational cannabis use through a regulated market. Through the regulated market, the industry straightened its tie in many ways, including having its cannabis taxed and tested
Looking to check out your local dispensary? Get the 411 on how to legally buy cannabis in California. Learn why it's better to buy from licensed sellers versus off the street with the latest #WeedWise campaign from California's Bureau of Cannabis Control. Plus, important things to consider when planning a safe and legal place to enjoy your recreational cannabis at home or on vacation. It’s fair to say that the legalities of the cannabis industry can still seem a little hazy.